Sometimes it is hard to put your finger on what gets you going. It’s like there is something just hovering outside your sight and just out of reach. Whatever it is, I can feel it coming.
I am in one of those places where ideas and plans are finally crossing paths. Where nebulous concepts become policy plans. How often have you come up with what seemed like a great idea, only to “lose” it? I know I have suffered from that phenomenon more times than I can remember. Lately though, I have been able to have those moments, then retain them long enough to get them down on paper…. or into a handy word processor anyway.
I am sure that the fact that I am able to capture these thoughts is contributing to this build-up. It is like each day is helping me build on the ideas I recorded the day before.
What it all seems to be adding up to is a vision of how things should be in real estate. Ok, so that is a very broad statement. To dial it down a bit further, it is a vision of how a single real estate brokerage firm can work to redefine how agents work together and in the process provide their clients with the absolute best in service and value for money possible. A whole lot of this gels with things I have said, half jokingly, in some of my previous podcasts. I am talking about a system that rewards participants in the process for achieving greatness in areas that actually mean something to the client, rather than to the agent. In essence, it is about making the clients best interests, our best interests – and making more money by doing so. The best part is that it lets me take some of the things that annoy me most about this business and turn them on their head within my own framework.
I get a little excited just talking about it. But I am not ready to let the cat out of the bag just yet. I have built a good starting point, but I have a long way to go. Like many things worth doing, it is not the easy path. It will take more work, and more “selling” of the concept than simply opening yet another brokerage firm would. In this case, it is not the potential clients that will need to be sold on this new model (It is built for them to love it), the real hard sell is going to be the world of real estate agents out there.
This is not a cutting edge concept. This is an OVER the bleeding edge concept. The kind of concept where you are putting into practice ideas that nobody else has ever tried – and having faith that when you take that step, you will be standing on solid ground.